Market Intelligence Manager

Farmaprojects would like to incorporate a Market Intelligence Manager. This position will report directly to the General Manager Bernardo Reiner and will be based in Barcelona.

Job Description:

As a Market Intelligence Manager in the pharmaceutical generic industry, your primary responsibility is to gather, analyse, and interpret market data and trends to provide valuable insights and support strategic decision-making. You will play a crucial role in helping pharmaceutical companies understand the competitive landscape, identify market opportunities, and optimize product portfolio.

Key Responsibilities:

1. Market Research and Analysis:
   • Conduct thorough market research to gather data on pharmaceutical generic products, competitors, market trends, and customer preferences.
   • Analyse market data using various techniques such as statistical analysis, data modelling, and segmentation to identify patterns and trends.
   • Monitor regulatory changes, pricing dynamics, and reimbursement policies affecting the pharmaceutical generic industry.
2. ​Competitive Intelligence:
   • Track and analyse the activities of key competitors, including product launches, pricing strategies, market share, and positioning.
   • Provide insights on competitor strengths, weaknesses, and market strategies to support the development of competitive advantage.
   • Identify emerging threats and opportunities in the market to guide business
3. ​Market Opportunity Assessment:
   • Evaluate market potential and identify untapped opportunities for pharmaceutical generic products based on market research and analysis.
   • Provide recommendations on market entry strategies, product positioning, and pricing
4. ​Reporting and Presentation:
   • Prepare comprehensive reports, presentations, and dashboards summarizing market insights, trends, and recommendations.
   • Communicate findings and insights effectively to internal stakeholders, including senior management, sales teams, and product development teams.
   • Collaborate with cross-functional teams to ensure market intelligence is integrated into business strategies and decision-making processes.

Minimum qualifications:

• Bachelor's or Master's degree in business, marketing, economics, or a related
• Proven experience (3-5 years) in market research, competitive intelligence, or business intelligence within the pharmaceutical industry, preferably in the generic segment.
• Strong analytical skills and proficiency in data analysis tools and
• In-depth knowledge of the pharmaceutical generic industry, including regulatory requirements, market dynamics, and key players.
• Familiarity with market research methodologies, forecasting techniques, and statistical
• Excellent written and verbal communication skills, with the ability to present complex information in a clear and concise manner.
• Strong problem-solving skills and the ability to work independently or as part of a
• Proficiency in using market intelligence software, databases, and visualization